Know your customer: where marketing meets sales

I tend to talk a lot about the connection between strong branding and the emotional response the most successful brands have the power to evoke. The reason for their success being the response triggered for the consumer. Photo by Alex Suprun on Unsplash Context is key In order to tell a story that will trigger an emotional response, …

Branding by design

PWN Barcelona continues to host a fantastic series of workshops focussed on sharing experience and expertise to support members and non-members with growing their business, whatever their professional circumstances may be. The impressive line up of speakers have a knack for closing the gap between professional and personal, too, so there really is something to …

Part 1 of 2: PWN Barcelona perceptions + branding workshop

I was recently asked to facilitate the second in a series of two brand strategy workshops, 'Perceptions: how to build your business through branding', for the Professional Women's Network (PWN) Barcelona - an invitation that I was proud, privileged and excited to accept. Despite the political protests and heavy police presence outside, a fantastic group …

Becoming a badass

Not one but two inspirational, badass yoga teachers sit (probably in Padmasana, aka the lotus position) behind the EXHALE brand and the values we champion. They're what I like to call sassy, but in their own very different ways. Photo by Ian Dooley on Unsplash Betsy Reed, Sustainability Consultant by day, female superhero always, is one of them, …

Startup Grind Barcelona conference 2017

Startup Grind is a powerful and focused global initiative that started out as a super small, unpopular even, meet up idea on the side of co-founder Derek Andersen's metaphorical desk. Now, events are held globally (250 cities in 110 countries) in support of connecting startups and entrepreneurs. The Startup Grind Barcelona conference 2017 was a …

Set your brand’s intention

Staying true to the very essence of EXHALE, defining your brand and content marketing strategies requires deep breathing, and letting go of that which no longer (or possibly never did) serves you. Stay with me on this, downward dog optional. Photo by Tim Goedhart on Unsplash Set your intention Setting your mission and your vision is good practice …

The details make the design

The conversation about brand tends to talk about a holistic experience for the user, encouraging us to think about one 'whole' first, and the sum of its parts second. The truth is that a holistic brand experience is achieved through consistency, and consistent attention to detail. These ideas represent the type of details that will build your brand and that you should be building into your content marketing strategy.